Jay Z Speaks on Nets Logo Design

Jay spoke to MTV about the Nets logo design amongst other things. Here’s what he had to say:
“I wanted to make it really classic and strong, a throwback to Brooklyn and what we’re about,” Jay told MTV. “It’s real gritty and we’re not about flash — well, sometimes. Just the roots of Brooklyn as this very bold, strong, simple logo.
“It was really a take off the old subway signs, if you look at the old subway signs they were in black and white,” he continued. It was that strong, beautiful, iconic black and white. I wanted to pick something that would stand the test of time and be here forever.”
Source: MTV


