With few exceptions, in America politicians try dumb hard to disassociate themselves with the world of hip-hop. Interestingly enough, overseas French presidential candidate François Hollande looks to be running on the cray ticket by making one of the biggest hip-hop tracks of the last 12 months the theme music for his campaign. Hollande employs Jay-Z and Kanye West’s hit “N*ggas In Paris” and surprisingly leaves all the foul language and lewd rhymes unchecked.

If you pay close attention to the video you’ll notice many shots of black and Arab youths rallying for the candidate; thus, leading one to the conclusion that this campaign strategy is catered to securing the support of France’s young people. #VoteSoHard

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Lil Wayne and Mac Miller are gettin that yellow 5  Coca-Cola money in the new “This Is How We DEW” commercial. Watch the ad for clips of Weezy on stage spliced with clips of skateboarders as he gives his now customary inspirational speech from his Deweezy concerts. The clip also features skateboarders Paul Rodriguez and Theodious Bailey and Nascar driver Dale Earnhardt Jr.

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Big Boy and his Power 106 staff linked up with Kendrick Lamar and Dr. Dre (off-screen) to announce that K. Dot’s first official single from his major label debut LP will premiere on their show this Monday, April 2nd. The song is titled “The Recipe” and is produced by none other than the good doctor himself.

Sir Elton John and The X Factor winner, Melanie Amaro, face off in an epic, medieval music showdown. Proving once again, Where There’s Pepsi, There’s Music. Download the full version of Melanie Amaro’s “Respect” on iTunes here now!

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For their latest commercial, Nike Basketball recruits an all-star line up of ballers that we won’t see in league play for at least another few weeks thanks to a prolonged lockout, along with Questlove of The Roots and J. Cole. Press play and enjoy Nike’s dope “Basketball Never Stops” advertisement. #OccupyDavidSternsOffice

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Check out this short promo clip for the Nike Mag sneakers inspired by the cult-classic film Back To The  Future” currently being auctioned on eBay in support of Parkinson’s Disease research. The clip stars the Orlando Magic’s Kevin Durant and SNL’s Bill Hader. Nike has released a limited 150 pairs which are going for around $40,000 each.

Porno star Rachel Starr is featured in a new ad for SneakerShields, a product meant to prevent/ limit creasing in your kicks. They look like they work but you can watch this on mute and still see all the valuable assets this product has to offer. Whoever does their marketing, that guy wins.

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Dealer: Def

Fifty releases this new video to promote his mobile app Uber50. Fifty only made $6 million last year so he’s gotta get back to hustlin’ harder haha.

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TAC tests their bulletproof glass with live rounds fired from AK47 at human target standing behind glass. This is pretty insane, dude must really believe in this product to put his ass on the line.

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Peep this EPK video for BK wordsmith Maffew Ragazino’s upcoming Rhyme Pays LP that drops next month. The clip includes some major cosigns by Hot 97 radio personality/DJ Peter Rosenberg and Random Axe rapper Sean price. If you’re not familiar with homey, Maf is a problem on the mic so you can be sure that the dealers will supply you with the dope he serves up on the regular.

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