Video: M.I.A. flips Middle finger during Super Bowl halftime show (NBC & NFL apologize)
The NFL and a major television network are apologizing for another Super Bowl halftime show.
There was no wardrobe malfunction, nothing like that glimpse of Janet Jackson’s nipple eight years ago that caused an uproar and government scrutiny. Instead, it was an extended middle finger from British singer M.I.A. during Sunday night’s performance of Madonna’s new single, “Give Me All Your Luvin.’”
In front of some 110 million viewers on NBC and uncounted others online, she flipped the bird and appeared to sing, “I don’t give a (expletive)” at one point, though it was hard to hear her clearly.
The NFL and NBC wasted little time in responding.
“The obscene gesture in the performance was completely inappropriate, very disappointing and we apologize to our fans,” said Brian McCarthy, spokesman for the NFL, which produced Madonna’s halftime show.
The risque moment came during the biggest TV event of the year. The screen briefly went blurred after M.I.A.’s gesture in what was a late attempt — by less than a second — to cut out the camera shot.


